Address a complaint about overpriced products with this retail adjustment letter that offers apologies and a discount.
Dear ___________,
I am the manager at Anytown Department Store, and I recently received your complaint about the price of our cupcake makers. I would like to take this opportunity to thank you for writing to us, and to assure you that we do read all the letters we receive and consider your suggestions carefully.
In your letter, you state that our cupcake makers are grossly overpriced and that you have found similar models online for half the price of ours. I understand that you have recently purchased one of these less expensive cupcake machines from a larger retailer, and that you wished for us to know how we lost your business.
As I�m sure you can understand, we offer our cupcake makers at prices that we believe are fair. This takes into account many different factors, including our commitment to our employees and high quality of our products. While it is unfortunate that our prices may be undercut by other stores, we must stand by our commitment to these values and therefore cannot lower our prices.
However, to thank you for taking the time to write to us, I would like to extend to you this coupon for 10% off your next purchase from Anytown Department Store. We appreciate your business and your thoughts, and we hope to see you in our store again soon.
Sincerely,
